Casulaties
The ones that got away
HeatCodes
People doubt the efficacy of topical, non-medicated pain relief, so we needed to show Voltaren works in just 2 minutes. Partnering with FC25, we staged an in-game ad takeover where injured players were revived using a Voltaren cheat code (displayed on pitch ad banners), amplified by Twitch influencers, online leaks, and real-life demos, creating a viral, interactive showcase of fast-acting relief.
Real Life Pains
99% of Pain brands feature stereotypical scenarios that depict headaches, back pain, shoulder pain, etc. Our OOH ads tap into culturally relevant pain points, such as the sensitivity of a split nail extension or the ache of hair braids.
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Black Pixel
Digital use is booming, generating 690 million tonnes of CO₂ annually, the same as driving a petrol car around the world 76.2 million times. Black Pixel turns very dark OLED pixels to black, cutting energy use 15–30% without affecting quality. To lead by example, LADbible pledged to optimise its site and social content using Black Pixel, showing how even small changes can make a huge environmental impact.
CleanAirbnb
Hay fever can ruin holidays, with sufferers often experiencing worse symptoms abroad. Using real-time data, Airbnb listings featured pollen and allergy ratings, letting users filter properties by pollen levels and rewarding hosts who made their homes hay-fever friendly with a “Hay Fever-Free” badge.
Total Trash
We wanted a fame-driving idea that showcased LADbible’s sustainability and fashion credentials, inspired by the crazy market for celebrity-owned items. We transformed celebrity trash from LADbible shows into a sustainable clothing range, launching at London Fashion Week 2024 and auctioning it for environmental charity, turning what would be waste into a cultural statement.
Mona Lisa Smile
1 in 3 people hide their pain behind a smile, a behaviour celebrated in modern culture. Voltaren revealed the truth behind history’s most iconic smile — the Mona Lisa — suggesting even she may have masked pain.
