A six-part series saw MC Grindah bring his signature style to ‘Whip School’ – a guide to buying, owning and maintaining a car. Sorry, Dad… you’re off speed dial.
Meanwhile, Chabuddy G “teams up” with The AA - bringing his design skills to the cars interior while The AA fixes the mecanical issues.
The AA, trusted by older drivers, wasn’t connecting with younger audiences. So we tapped into UK mockumentary culture, bringing in Chabuddy G and MC Grindah to create culturally relevant content—showing it’s OK not to know everything, and making the brand feel more approachable.
The AA
‘Fix My Motor’ - Chabuddy G “joins”The AA to help drivers who are dealing with car problems, while the AA get to workon fixing their car, while Chabuddy G focuses on making the interiorlook…iconic.