Historically, the brand's work relied on literal tropes used within the pharma category, such as pulsating red noses and lots of snotty tissues. But our challenge to them was to create work that was character-driven and human.
Aaand breathe
Death to glowing red noses
The idea: Otrivin rescues you from the breathing disasters of modern life, capturing the moments when a blocked nose makes every breath a potential catastrophe.
Otrivin Global
2025
TVC 20s Edits
OOH - Long Form
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