The brand’s first TV ad, without showing the product, shifted the focus from symptoms to people.
Smile
1 in 3 people hide their pain behind a smile.
The idea: the “Pain Smile”, a real phenomenon where 1 in 3 people mask discomfort, making viewers feel seen, understood, and inspired to address their.
Global Voltaren
2024
TVC - 60s Edit
OOH
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